Two veteran producers, Singapore’s Leonard Lai and Vietnam’s Hang Trinh, are spearheading the launch of a $3M investment venture, Triple Green CineCapital (TGC), to finance and produce commercially-driven features for the fast-growing Southeast Asian market.

The launch is being announced today at JAFF Market, which is running alongside the Jogja-NETPAC Asian Film Festival (JAFF).

TGC is targeting to raise $3M by 2029 through an investment structure “designed for transparency, high returns, and streamlined participation for global investors”. The founders said the move was driven by the demographics in Southeast Asia , which has one of the world’s youngest media-consuming populations and a growing appetite for local-language theatrical hits.

“Southeast Asia is the third most populous

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