Bad news for those enjoying consumer AI tools, but not enough to pay for them. In the last few days, both OpenAI and Google have taken steps to reduce free access to their generative AI platforms, perhaps indicating that the ‘free lunch’ period of AI access is beginning to wind down — or at least become far less appealing.

Non-paying Sora 2 customers are now limited to six generations a day, down from 30 at launch.

Firstly, 9to5Google spotted a change of wording on Google’s own support page for Gemini 3 Pro. When it arrived last week to great fanfare, free users were promised “up to 5 prompts / day”, matching the limits available on Gemini 2.5 Pro. Free users were also able to use Nano Banana Pro (the model’s image generation element) to create “up to 3 images / day”.

“Thinking with Gem

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