Georgina Cox, a personal trainer from Middlesbrough, was offered £4,000 by brand Sweaty Betty over a disputed slogan (Image: Georgina Cox)

A North East personal trainer is in the midst of a £4,000 "insulting" row with brand Sweaty Betty over a disputed slogan. Georgina Cox says the women's active wear brand has used the 'wear the damn shorts' slogan, which went viral from Georgia's own Instagram post in 2020, without credit in its most recent campaign.

Georgina says she first used the slogan during the covid lockdown to encourage women to wear what they wanted. The 34-year-old says she was contacted by the firm three years later as they were planning a campaign with similar messaging.

Teesside Live reports that Georgina is now calling for the company to apologise and claims the way

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