Chris McVay has launched a new specialist coaching service (Image: handout)

A North East bodybuilder hopes to help others on their fitness journey by launching a specialised, tailored coaching service. Chris McVay, 49, who lives near Newcastle , is targeting busy, mature professionals who demand a high-quality, discreet, and empathetic approach to health and fitness.

The service differentiates itself by prioritising the lived experience of the coach – Chris is a competitive athlete who also juggles running two businesses and raising a family. Chris's philosophy stems from a realisation that many high-volume online coaches or younger, less experienced trainers may struggle to connect with clients who have complex professional and personal lives.

“My clients are of a certain age; th

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