SPOKANE, Wash. — Santa's reindeer made a special stop in Kendall Yards this weekend, kicking off the Winter Festival with holiday activities for families.

This weekend marked the debut of the Winter Night Market, part of the Winter Festival, featuring vendors like Helmer Noel from Mountain Top Mentality.

"It has been absolutely wild," Noel said.

Noel shared that while their business thrives online, events like this offer a unique opportunity to connect with customers face-to-face, boosting sales and spreading the word about their mission.

"I think, being able to tell your story along with being in front of the person kind of really helps because we have our national park handles where we're giving back to the parks and then our other apparel and stuff helps us as a small business just

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