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This Classic '80s Movie Made One Retro Candy Popular By Karen Hart Nov. 30, 2025 7:39 pm EST

Tanya Consaul Photography/Shutterstock

Movies have always provided brands the opportunity for product placement, and in the 1980s, "E.T. the Extra-Terrestrial" became a full-length commercial for an orange, yellow, and brown candy that is still beloved today: Reese's Pieces. When Steven Spielberg's iconic movie about a boy who befriended an alien premiered in 1982, Hershey's Reese's Pieces had only been around since 1978.

"E.T." put this relatively new candy on the map. The bite-sized peanut butter candies were created to capitalize on the popularity of the chocolate peanut butter cups known as Reese's, a candy that is still the most sought-after Hallo

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