It’s hardly a coincidence that Chanel , Louis Vuitton , Dior and Gucci have all revealed plans to stage big destination fashion shows in the United States.

“This is a concerted industry effort to show love and bring education to American consumers,” said Luca Solca, luxury analyst at Bernstein. “For many years America has been second priority behind China. It seems clear that — for many reasons — this has changed: a more balanced nationality mix is bound to reduce geopolitical risk, a priority in a less globalized world.

“The USA is a promising market, with material and unexploited wealth reservoirs,” he added.

Solca was asked to respond to the flurry of announcements last week by three of Europe’s biggest luxury brands that they would bring their cruise 2027 runways to America.

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