Across department stores, thousands of glimmering Christmas lights and extravagant window displays are doing the work to beckon in customers and brighten up a potentially gloomy season. Consumer budgets are tighter, luxury’s rebound isn’t expected to fully come to fruition until next year, and the Trump administration’s tariff policy has thrown pricing strategies into disarray.

The pressure is on for the ever-important fourth-quarter holiday sales season to deliver. Retailers are pulling out all the stops and coming up with ways to drum up sales without relying heavily on promotions, which eat further into margins at a time when supply chain costs are rising.

Vogue Business surveyed the holiday plans of six key retailers in the US, the UK and Ireland — Bloomingdale’s, Nordstrom, Selfrid

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