A s Britons braced for freezing wintry weather in early months of the 2022 energy cost crisis, the country’s fourth largest gas and electricity supplier urged struggling households to try “doing a few star jumps” to keep warm.

This poorly judged suggestion, alongside others such as “having a cuddle with your pets”, was branded insulting and offensive by consumer groups. For many, the gaffe marked the beginning of Ovo Energy’s precipitous fall from grace.

With one questionable blogpost the company founded by Stephen Fitzpatrick in 2009 as a green disrupter to the legacy “big six” incumbents had come full circle; from an outspoken critic of poor customer service to appearing out of touch and insensitive to the struggle of its customers.

At the time, Ovo had recently completed the acqui

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