Don't get too upset, but 'rage bait' has been named by Oxford University Press as this year's Word of the Year, beating other online terms.

The group behind the Oxford English Dictionary says the term is a noun which describes online content "deliberately designed to elicit anger or outrage" to boost traffic or engagement.

You might be asking - isn't that two words? The publisher says it's not tricking you, and adds that it's one word when used as a hyphenated compound phrase.

What does 'rage bait' mean?

Online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media account.

Why 'rage bait'?

Casper Grathwohl, president of Oxford L

See Full Page