Gail's, the upmarket bakery chain, is gearing up to launch 40 new outlets across the UK by February 28, 2026. This ambitious expansion follows a successful year in which the company created nearly 500 jobs and opened 36 new sites. Headquartered in London, Gail's has seen its workforce grow to over 4,000 employees, reflecting its commitment to meeting increasing consumer demand for high-quality, nutrient-dense food.

In the financial year ending February 2025, Gail's reported a significant revenue increase from £231.7 million to £278 million. The wholesale revenue also rose, climbing from £83.7 million to £96.3 million, while retail earnings surged from £179 million to £219.8 million. Despite these gains, the bakery chain experienced a widening pre-tax loss, which increased from £7.4 million to £7.8 million during the same period.

A spokesperson for Gail's expressed satisfaction with the company's performance, stating, "We are pleased to have delivered strong year-on-year growth. This performance is underpinned by the increasing demand for high-quality, nutrient-dense food, and by the support of the communities we serve. We will continue to build on this momentum by growing with purpose and remaining committed to improving access to good food."

The chain's leadership includes chairman Luke Johnson, chief executive Tom Molnar, and director Bradley Palmer. Gail's has been the subject of sales reports since March 2024, when it was valued at £200 million. This valuation has since escalated to £500 million as of December last year. Bain Capital, the owner of Gail's, is reportedly seeking new investors to support further growth, with Goldman Sachs engaged to explore options for the company.

In addition to the new retail openings, Gail's has made significant investments in production capabilities, moving more production lines into its new central bakeries located in Milton Keynes. The company aims to expand its geographic footprint within the UK while continuing to enhance its wholesale operations, which supply major clients such as Waitrose, Ocado, and Amazon.

Tom Molnar, co-founder of Gail's, highlighted the company's ongoing growth potential, stating, "We do have a lot of bakeries now, but it took 20 years to get there. It wasn’t easy, and it wasn’t very fast. We’re still early in our growth."

Gail's expansion has not been without controversy. The chain has faced local protests, including a notable incident in Walthamstow, east London, where residents signed a petition against a new opening. Despite these challenges, the bakery chain continues to thrive and adapt in a competitive market.