When I start a company, my essential baseline behavior is terror. I worry about product market fit, financing, team, revenue, marketing, going broke, it will never really work, what was I thinking, this was sheer arrogant stupidity – get me out of this mess.

At some point, if you are lucky, there is clarity. Either give the money back and work on your pickleball, or you know you actually have a fighting chance. When is that moment, when do you get that epiphany, that message that it is all going to work out? What is the signal? Revenue, partnerships, Meta calls. There is a moment. I have experienced them from time to time. My sincere hope is that every startup founder gets one. Immodestly I am going to share mine.

I have a tiny AI company. Software, platform, product, some revenue, stil

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