• OpenAI may be preparing to bring ads to ChatGPT. • Newly discovered lines of code heavily reference ads. • One ChatGPT user claims to have already spotted an ad in the wild.

Google has been running tests on how to best include ads on its AI services. However, Google isn’t the only company interested in monetizing its AI offerings in this way. One of the tech giant’s biggest competitors in the space may also be making similar preparations.

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