A Department for Education social media statement went viral, but not in a good way.

The Department published a mock ‘apology’ celebrating the impact of its Breakfast Club initiative.

Unfortunately, instead of sounding human or witty, it read as self-congratulatory and oddly patronising – and within hours, was circulating widely as an example of political comms gone wrong.

As CEO of nanny company Koru Kids, I watched this with dismay for several reasons.

I was saddened because the policy itself is well-evidenced and successful. Breakfast clubs are essential childcare infrastructure, and it’s great that they’ve served over 2.6 million meals. That’s something to celebrate.

But the botched announcement also revealed something deeper about trust, empathy and the currently fragile rela

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