Holiday greeting cards are dashing through the mail system—a festive treat that reminds recipients somebody, somewhere, is thinking of them and wishing them well. They’re a rarity in this age of emails and text messages, experts say, and there’s something special about this expression of goodwill that can strengthen relationships and foster a sense of warmth and appreciation.

“Receiving a card with real handwriting on it is more meaningful than other forms of communication,” says Sarah Tobabin, director of Hallmark’s writing studio and editorial services. “A card is a tangible reminder that can be saved. It can be reread. It can be displayed—we see them on bulletin boards, and people frame them or keep them on their fridge.”

Tobabin—who, in case you were wondering, says working at Hallma

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