It's only a matter of time before the 13th data point ruins everything.

That's what the College Football Playoff selection committee has traditionally called conference championship games ― the 13th data point ― and whoever came up with it should get a trophy for marketing genius. It's a clever, convenient way to suggest that this weekend's action actually makes the committee's job easier, not harder.

But, of course, that's a lie. As is often the case in marketing, true genius is in deception. And when it comes to the 13th data point, no lipstick ever looked better on a pig.

Conference championship games need to disappear. It's not only time, it's past time. It's a year overdue. Power Four commissioners Greg Sankey (SEC), Tony Petitti (Big Ten), Brett Yormark (Big 12) and Jim Phillip

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