Online spending on Black Friday set a new record through AI-powered shopping tools, Reuters reports.

U.S. shoppers spent a total $11.8 billion online, which was a 9.1% increase from the previous year, according to Adobe Analytics, which tracks 1 trillion visits made buy shoppers on retail websites. The new record was set despite tighter budgets, unemployment set to reach a four-year high, consumer confidence dropping to a seven-month low and higher price tags.

Online shopping demand rose by 10.4% in e-commerce sales during Black Friday, while in-store sales increased by 1.7% since 2024, according to Mastercard SpendingPulse . The AI-driven online traffic increased by 805% from 2024, according to Adobe, which was prior to new artificial intelligence tolls, such as Walmart's Sparky

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