Last year, Marques Brownlee, better known by his YouTube handle MKBHD, decided to exit the influencer/commentator section and enter the arena of apps, only to quickly learn that it sucks. Now he’s leaving. The creator announced that his subscription wallpaper app, Panels, will be shutting down on December 31 after failing to carve out an audience of people willing to pay for images to appear on their homescreen.

Brownlee got off a couple of humblebrags in the shutdown announcement, noting that his app shot to the top spot in the Photos category in the iOS App Store when it first launched in September 2024 and ultimately had more than two million wallpapers downloaded by users. But that was not enough to make a business, it turns out. “ Earlier this year, the makeup of the development t

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