Puma Acquisition Speculation Heats Up Again: All the Potential Suitors

There’s no shortage of possible bidders for Puma , but a sale — if there is to be one — might not come until further down the road.

That’s because the focus for the Puma brand might be centered more on its turnaround strategy, at least for now. First and foremost, the brand needs to focus on righting the ship first. Moreover, a successful turnaround would also garner a higher valuation — which would correlate to higher offers — if a sale were to occur.

Shares of Puma SE ticked up in September over speculation that its rival Adidas might be interested in acquiring the brand. Two days later, shares of Puma rose again over speculation that brand management firm Authentic Brands Group and private equity firm CVC would be throwing their hats into the ring.

Authentic Brands is one of