It’s a sound that means the holidays are here in Missouri — the ringing of a bell next to a bright red kettle. This year, that familiar tradition carries more weight than ever. Economic challenges are making it increasingly difficult for families to afford food and keep the lights on at home.

Show Me Today reporter Matt Pilger sat down with Magen Hudson, Director of the Salvation Army Service Center in Pettis County, to talk about why Missouri’s Red Kettle Campaign is more than just a holiday tradition — it’s a lifeline.

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