Fargo illustrative graphic designer and NDSU School of Design social media manager Carlos Roybal is showing the community what happens when you take your love of art and apply it to a successful career in modern marketing.

“It all feeds into each other,” the artist said about the links that connect technological speed and human ingenuity. “But it’s important to practice traditional artwork because you need to break away from the screen and come back to why you started.”

As a graphic designer whose giant desktop monitor is a canvas, Roybal spends hours at a time painting in Adobe Photoshop, Procreate and Illustrator, bringing to digital spaces what many illustrators, cartoonists and photographers brought to print media before the internet: visual creativity with strong messaging impact.

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