American Eagle Outfitters raised its annual comparable sales forecast on Tuesday, betting on marketing-driven demand for its apparel and accessories during the holiday season, sending its shares up ⁠about 15% after the bell.

Marketing campaigns and newer collections of clothing, along with a ⁠focus on high-earning consumers, have helped the company offset losses from the broader retail slowdown and budget-conscious consumers pulling back ‍on discretionary spending ‌amid inflationary prices and trade-policy-driven uncertainty.

The company has been ⁠trying to boost ‌demand through its marketing initiatives, including the "Great ‌Jeans" denim campaign with actress Sydney Sweeney, a tie-up with NFL player Travis Kelce's clothing brand Tru Kolors, and partnerships with tennis player Coco Gau

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