Jaguar Land Rover’s Chief Creative Officer, who was the main voice behind the brand’s 2024 “reinvention,” has reportedly been fired.

Gerry McGovern was reportedly terminated a few days ago with “immediate effect” after having been with the company since 2004, according to GB News.

“Mr McGovern was the leading voice behind the brand reinvention of Jaguar last year, which included the unveiling of the Type 00 electric concept. The revolutionary rebrand of the British classic divided opinions and brought JLR to the forefront of the headlines for weeks,” the outlet said.

Indeed, criticism was heaped on the brand for its super-woke commercial featuring androgynous models, loud colors, and not one car, Breitbart News reported in November 2024.

“The Jaguar commercial, which was posted to

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