Nike Inc.’s making more changes to its senior leadership team as part of its growth and offense initiatives under its “Win Now” strategy .

Nike president and CEO Elliott Hill said in an open letter to staff that the moves will give “sales and Nike Direct an even stronger voice in how we set strategy and invest.” He said the changes reflect the “critical role” the marketplace plays in driving Nike’s success. In addition, Hill said the changes “further remove layers and continue to bring us closer to athletes and the marketplace .”

Among the changes, one big move was the elimination of the role of executive vice president and chief commercial officer, although Craig Williams who had the role will continue to serve as a full-time non-executive employee through April 6, 2026. William

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