COLUMBUS, Ind. – At an event Tuesday afternoon, December 2, at the historic Crump Theater, the Columbus Area Visitors Center announced the launch of a new tourism brand, an evolution of its voice as the community’s destination management organization (DMO).

As the DMO for Columbus and Bartholomew County, the organization is responsible for marketing the area’s attractions, events, and services while also collaborating with local partners to enhance the visitor experience and improve quality of life for residents.

The new brand draws upon the city’s world-renowned design heritage while embracing the vibrant, welcoming spirit of Bartholomew County, drawing inspiration from legendary graphic designer Paul Rand. His celebrated Dancing C , created for the Visitors Center in the 1970s, can

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