Netflix is ramping up its investment in Southeast Asian storytelling with a comprehensive slate of industry initiatives unveiled at Indonesia’s Jogja-Netpac Asian Film Festival , including a two-year partnership with the Indonesian Producers Association (APROFI) and the debut of its Creative Asia program in the region.

The streaming giant’s expanded collaboration with JAFF, timed to the festival’s 20th anniversary, signals a long-term commitment to nurturing local talent and production infrastructure across Southeast Asia, where Netflix content is experiencing explosive growth. Global view hours of Southeast Asian titles surged nearly 50% from 2023 to 2024, with more than 40 regional titles charting in Netflix’s Global Top 10 in 2025 alone.

“Even as the streaming world has changed, ou

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