Dear Sean,

As the holidays approach and we enter a slower season, I plan to take a hard look at my finances, pricing and even my business model. I really enjoyed the challenge in your last column to double my design fee for 21 days —for me, it was less about the new price and more about doing the work to justify it. Are there other challenges that I should consider to really help me work on my business instead of in it?

Challenge Accepted

Dear Challenge Accepted,

First, thank you so much for appreciating what I was getting at in my last column. Owning the irrational value a designer provides to a project is critical to the overall success of both the project and the firm. In that vein, I have two challenges for you: one that examines the idiosyncrasy of design, and another that

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