The man whose family foundation paid for the new Utah 2034 installation at the Salt Lake City International Airport had to get used to the controversial design, too.

“I think the more we see it, the more we’re going to like it,” Steve Price , a member of the Organizing Committee for the 2034 Olympic and Paralympic Winter Games board, told the Deseret News.

While he’s enthusiastic now about the unusual design that’s been widely criticized, Price said when it was first shown to the organizing committee board as one of several options, he wasn’t so sure.

“There were a number of logos. I was in the room when that one was selected,” Price said, agreeing with critics that the unique font intended to reflect the state’s landscapes and history is hard to read.

“It is,” he said. “I knew

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