Delhi-based founder Vaibhav Chawla’s post about shutting down his company, Wherehouse.io, has prompted a series of reactions on social media.

Vaibhav Chawla, co-founder of Wherehouse.io, shared an emotional post about shutting down his company. In his LinkedIn post, he claimed a “frivolous complaint” by a client led to the detention of his team by police.

“Shutting down Wherehouse. We started Wherehouse in 2021, with a hypothesis the brands will come closer to the customers. This was pre-Quick Commerce. The hypothesis stands true. The model evolved and we pushed through every obstacle, capital constraints, operational chaos, and the brutal realities of building consumer infra,” Chawla wrote.

He discussed making mistakes, learning from them, and staying honest. He recalled that he buil

See Full Page