In response to the success of competitor models like Gemini 3 and Claude Opus 4.5, OpenAI is reacting, with CEO Sam Altman now declaring a ‘code red’ for the company.

More specifically, that means Altman is now urging his staff to focus on improving the ChatGPT system, putting any extra projects to the side.

This is according to a leaked memo, reported by both the Wall Street Journal and The Information. In this, Altman said the company would be delaying projects, including the addition of adverts, shopping and health agents.

Instead, OpenAI will now be working on improving key features of ChatGPT, including its speed, reliability and personalization.

The memo goes on to say there will be a daily call for those tasked with improving the chatbot, and Altman is even encouraging temporary

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