Disney Television Studios boss Eric Schrier set out his content strategy in London on Wednesday morning, advising producers to pitch “adult based product” such as documentaries, dramas and comedies as opposed to family fare.

“We’re not dogmatic,” Schrier said during a keynote presentation at confab Content London . “Obviously, comedies, dramas, limited series are the backbone of what we do. Unscripted is a big part of the Disney brand, and Disney+ and ABC in particular, whether it’s ‘Secret Lives of Mormon Wives’ or our doc series or our true crime-based series. So we’re looking to do a portfolio of content.”

But he warned that the Disney+ local programming teams stationed across Europe and Latin America are unlikely to take “kids and family” product, indicating that is the preserve

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