Advertisements online for new medical treatments are more prevalent than ever. They're all over social media, pushing promising claims for exciting new products and devices.

These include miracle cures and quick-and-easy fixes for everything from diabetes to chronic pain and weight loss. Many of these advertisements include videos of celebrities or doctors, with convincing endorsements and testimonials.

The problem? They're often fake videos from companies trying to scam consumers, according to a new TODAY investigation.

"It’s all a ruse powered by the latest AI deepfakes, designed to get your money," TODAY chief consumer investigative correspondent Vicky Nguyen explained.

Victims of these scams are now speaking out.

Beth Holland is one of the 17 million women in the United States dia

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