Black Friday won’t end in November this year.

The Nod, a community-based digital organization aimed at empowering Black Canadian businesses, launched its Real Black Friday tour on Nov. 28. The 10-city tour across Canada, which started at Edmonton innovation hub Edmonton Unlimited, is aimed at spreading awareness of The Nod, its synonymous app, and furthering its long-term goal of recirculating millions of dollars into Black Canadian businesses and support Black entrepreneurs.

The launch event in Edmonton featured 32 majority Black-owned businesses, which offered a range of products and services sorted into appropriately themed boxes that users could purchase through The Nod’s app .

“The ultimate goal is that we are contributing as a community to the economy.”

“There’s always been Black

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