Jasmine Hyman for Cosmopolitan; Courtesy

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A Dry Shampoo Set for Dogs

This Wellness Pet Bed

This Designer Perfume for Dogs

This Hair Mist for Dogs

A Dog Shampoo by Jen Aniston

A Luxe Dog Wash

This Coat-Conditioning Oil

As Cosmo 's beauty director, my inbox is overflowing with pitches highlighting new beauty products and trends. For the majority of 2025, the big theme among brands was the "Sephora Kids" and beauty products for teens —even toddlers. But in the last few weeks, I've seen a shift—the focus is not just on Gen Z and Gen Alpha, it's on our dogs. Sure, fancy pet shampoos have always existed, but this new wave of prestige beauty products for pets takes it to another level. Thi

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