When it comes to the battle of the prediction markets, which player are you betting on?

Fanatics, the global sports platform, is out to prove that sportsbooks will be the emerging industry’s biggest winners. Today, Fanatics is launching a stand-alone predictions market app designed to appeal to the fans who already buy its apparel and collectibles.

It’s the first of the major sportsbooks to move into prediction markets—and almost certainly won’t be the last.

“Prediction markets are one of the top things that fans want to do these days,” says Matt King, who leads betting and gaming for Fanatics. “People want to be able to express their opinions on not just sports, but entertainment, culture, and everything under the sun.”

King, the former CEO of FanDuel, oversaw Fanatics’ expansion into

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