Buzzy Australian bridal brand Kyha Studios has quietly expanded into ready-to-wear.

”This is not designed to be a wildfire. It’s designed to be a slow burn,” Claire Murphy, chief executive officer of Kyha Studios, told WWD of the brand’s first collection, Story 01 — a curated capsule of 18 womenswear styles designed to carry their clients beyond their wedding wardrobe and into their day-to-day dressing.

“Kyha womenswear grew naturally from the conversations we’ve had with our clients over the years. They wanted to feel the essence of Kyha in the rest of their wardrobe, and this collection extends that design language into the everyday” Kyha Scott, founder and creative director, told WWD.

It’s a natural evolution for the design-led, fashionable bridal brand, which homes in on couture

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