If you ever doubted the Dallas Cowboys ’ drawing power, the TV viewership from their latest game should put that to rest.

Dallas' Thanksgiving Day game against the Kansas City Chiefs — a 31-28 Cowboys win — drew a record 57.23 million viewers on CBS, the network announced Wednesday.

The previous record for most-watched regular-season game was 42.1 million from a Thanksgiving matchup in 2022 between the Cowboys and New York Giants.

This year's viewership smashed that record by 36 percent, CBS Sports said.

Historic viewership for Chiefs-Cowboys: 57.230 million viewers

Most-watched regular-season game ever, shattering previous record by 36%

Audience peaked with more than 61 million viewers

Full release: https://t.co/aeOWDsqOJ5 pic.twitter.com/mqOmcn8wSL — CBS Sports PR (@

See Full Page