After 54 years in business, Joan Shepp continues to uphold its tradition of standing out from other clothing retailers in Philadelphia.

The family-owned shop in Rittenhouse was recently named as one of the 50 best clothing stores in America by the New York Times for staying on the "cutting edge" of fashion trends while maintaining its affordability and extensive selection of branded clothing — and i ts owner has no plans on slowing down anytime soon.

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In a story published Sunday, reporter Steven Kurutz wrote that even after decades at the forefront of the city's fashion industry, Joan Shepp "hasn't lost its underground cool," likening its design and selection to "Barneys New York in its he

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