The Dallas Cowboys' 31-28 victory over the Kansas City Chiefs on Thanksgiving Day averaged 57.23 million viewers on CBS, making it the most-watched regular-season game in NFL history.

The game shattered the previous league record by 36%, when 42.06 million watched Cowboys host the New York Giants on Thanksgiving Day on Fox in 2022, according to a news release from Paramount and CBS Sports. It was also a 47% increase over last year's late afternoon Thanksgiving game between the Giants and Cowboys (38.84 million).

The audience peaked at 61.36 million for the game's conclusion, as the Cowboys ran out the final minutes of the game clock at AT&T Stadium holding a 3-point lead.

The previous regular-season mark on CBS was 41.76 million for the 2023 Thanksgiving game between the Washington

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