Target is receiving backlash from customers who waited hours in line on Black Friday to receive a free swag bag they claim didn't reach the mark.

As part of the retailer's Black Friday deals, the first 100 customers at each store received a free giveaway bag "packed with holiday favorites," according to a Target news release . Details of these items were not released ahead of time. Ten customers at each store also received a take-home prize with a retail price between $99 to $350, including $100 Target gift cards, Beats Solo 4 headphones, Laifen hair dryers and Ninja Slushi machines, according to a Target statement obtained by USA TODAY.

As of Dec. 3, Target has not confirmed the contents of the giveaway bags, but videos shared by social media users showed the same five key items, i

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