The conversation around ethical practices in Indian cinema has intensified in recent years as filmmakers and actors navigate an environment shaped by aggressive marketing, online chatter and rising digital influence. Audiences often see films surrounded by buzz even before release, but the mechanisms behind that buzz remain a point of growing debate. Against this backdrop, Yami Gautam has spoken out, bringing attention to a matter she believes could deeply affect the future of the industry.

Taking to her X handle, Yami wrote, ' There is something iv been wanting to express since really long, I feel today is that day and I must.” She then addressed what she calls a troubling trend. In her own words , 'This so called trend of giving money, in the disguise of marketing a film, to ensure

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