Kim Kardashian has paraded her talents down many avenues for expression, including unscripted television, advertising, social media, photographic image, and fashion. Now she is taking on a new one, the business lecture. Starting Dec. 4, she will host her first MasterClass, which is about how she turned her unlikely fame into a fortune, by following 10 simple “Kimmandments.” Just ahead of the class—and in between dental and medical appointments for her children—she talked to TIME about how to be loud, how to tell when a scandal will blow over, and how she talked her sisters into the show that started it all.

This conversation has been edited and condensed for clarity.

What is the appeal of doing a MasterClass for you?

I think I got sparked when I went to do a Harvard Skims marketing c

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