The creator of AI “actor” Tilly Norwood has admitted she made Norwood “as realistic as possible” to “provoke more of a reaction.”

Eline Van Der Velden, founder and CEO of AI company Particle6, gave some insight into the development of Norwood, who shook Hollywood when she was unveiled earlier this fall. “I wanted to create a character that we could use, because we didn’t want to infringe on anyone’s likeness,” said Van Der Velden, speaking at TV confab Content London . “We wanted to create an original character. That took months and months of — you know, [we] thought of the name and the character and who she was and what she looked like. And it’s, you know, 2000 iterations and really strange things to get to where we got.”

Expanding on those iterations, she said: “There were so many

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