The response to the first collaboration between The North Face and Skims was so strong, it could have sold 10 times as much as it did. So it’s no surprise that the two have partnered again on a new winter collection.

“I think we had totally underestimated the excitement of what we were doing with The North Face the first time around,” said Jens Grede, cofounder and chief executive officer of Skims . “I wish we had more inventory, because the demand was so outsized. It was 10x to what we had. Hopefully we’ll be able to have more inventory this time and be able to satisfy more customers than we did last time.”

Ebru Ercon, chief design officer of The North Face, added: “Key styles sold out in the first six minutes, with the majority of the collection selling out within 20 minutes.”

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