Brits are going barmy for baked beans after beef prices were sent skyrocketing

Analysis revealed the cost of meat is rising far faster than plant-based alternatives, with experts saying it's causing people to become vegetarians for price reasons We can't get enough of beans (Image: Kinga Krzeminska via Getty Images)

Skint Brits are going barmy for baked beans as the price of supermarket beef soars. Recent analysis has shown the cost of meat is rising far faster than plant-based alternatives.

And experts believe the hikes are fuelling a surge in people snapping up cheaper options like the tinned treat and turning more meat-eaters vegetarian. Market intelligence firm Euromonitor’s data shows the price of plant proteins such as beans, lentils and tofu has remained fairly stable.

But meat prices have surged due to structural, economic and environmental factors