Mentally, aren't we all just kind of dancing in the clouds these days?

The highly anticipated Pantone colour of the year is seen by many as capturing the current cultural zeitgeist and setting the tone for the year ahead. The annual choice is debated, lauded, sometimes criticized.

And in the weeks leading up to the big reveal, designers will try to crack the code and predict it themselves. Will it be a jewel tone? Something earthy? Two tones, like the infamous 2021 choice of grey and yellow combined?

This year, given the influence of various brands and fashion, many thought it would be a shade of green. But by now, you've likely guessed it: they were wrong.

Because Pantone has just revealed its 2026 colour, and it's, well, it's white. The pick not only surprised designers, b

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