Another well known personality from traditional TV is embracing the creator economy. Alton Brown , creator and host of the Peabody Award-winning Food Network series Good Eats , which ran for 16 seasons, has launched a new cooking show, Alton Brown Cooks Food , on YouTube . He also has signed with Adventure Media for management.

Alton Brown Cooks Food debuted on the Google digital platform Nov. 23 with a viral Thanksgiving-themed episode which amassed 1.5M views in the first 24 hours, a tally that has now surpassed 2M. A second episode was released last week. The plan is to expand the series to include additional episodic formats and live extensions.

This also marks an expansion for Adventure Media, the management company founded in 2022 by Chris von Goetz and James Robins

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