American Eagle expects fourth-quarter sales to grow at an even higher rate after its controversial Sydney Sweeney jeans ad captured national attention.

The clothing company raised its outlook for comparable sales growing in a range of 8 percent to 9 percent, up from the low single digits originally anticipated.

Why It Matters

Sweeney’s jeans ad with the brand sparked backlash over its content, including a voice-over saying, "Sydney Sweeney has great jeans"—as some felt "jeans" as a play on the "genes" discussed by the Euphoria actress earlier in the spot—promoted white supremacy viewpoints.

"Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue,” Sweeney said in the ad.

While many Americans sup

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