A new analysis conducted using Visualping, a website change-detection tool, found that a significant share of products were actually cheaper before the Black Friday and Cyber Monday weekend.

While monitoring the prices of over 1,500 retail products from the beginning of October through Cyber Monday (Dec. 1), the analysis found that one-third of the deals didn’t offer any real savings and were often more expensive than the lowest prices in October and early November.

On the other hand, two-thirds of deals were genuine and offered the lowest price during the monitored period.

They also noted that on average, the “fake” Black Friday deals were still 37 per cent higher than the product’s actual lowest observed price. In terms of categories, Travel and Games & Hobbies had the highest share o

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