On November 20, cult film studio A24 hosted a pop-up in New York City for upcoming film Marty Supreme , stacked with movie merchandise designed by LA-based brand Nahmias. Serpentine queues spanned two blocks, with hundreds of fans lining-up to get their ice-cold hands on red-hot merch, ranging from A24-emblazoned soccer jerseys to scene-stealing keychains. And, of course, that viral spellout windbreaker, spotted on everyone from Kylie Jenner to Kid Cudi, which has become one of the most-coveted (non-Labubu-shaped) It-items of the year .

The jacket has made Marty Supreme , which follows Timothée Chalamet as a ping pong maestro, a smash hit straight off the bat –– even before its release on December 26. It’s yet another case of A24 getting blockbuster press for its indie flicks via

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